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Using affiliate links on “Click Here” button.

Im noob in affiliate marketing. When I make a FB Ad and create “Click here” button on my landing page, can I use directly link to the affiliate link’s url? or it's preferably to use a shortener such as bit.ly or something similar? Thank you!

Cpa_khan
I use shorteners or a tracker. They give you information of how many clicks are going through the landing to the final offer.Also, I like using Facebook custom events to know when a click happens using Google Tag Manager.