We have had quite a bit of variance in client conversion rate results when using the Google Adwords Display Network VS the Google Adwords Search With Display Select Network.
Has anyone else had a similar experience. We would like to hear your insights.
Help me to understand. I decided to work with fb. somewhere I heard that you first need to choose the purpose of "traffic", such as to make the FB understand what traffic I need, and then go for conversion. Is it so? Or you can immediately pour for a conversion?