Instagram metrics you need to track

Instagram - a powerful and good weapon for marketers. But you need to learn more about Instagram data analysis To know your target audience. Becouse The main thing is to know who your client is. The expenditure of resources on the wrong target audience does not make any sense. No money can change the opinion of consumers who doent need your product or service

Here is a list of metrics witch helps you handle analytics on Instagram:

  1. Follower count: The number of Instagram profiles that follow your account.
  2. Social media reach: The number of Instagram profiles that might have come across your Instagram post.
  3. Profile views: The number of times your Instagram profile was viewed
  4. Website clicks: The number of link clicks in your profile bio.
  5. Posts: The number of Instagram posts you published.
  6. Social mentions: The number of mentions of your Instagram handle or hashtags.
  7. Hashtags: The number of your hashtags mentions by Instagram profiles.
  8. Gender: Gender distribution of your followers.
  9. Age: Age distribution.
  10. Locations: The most popular locations where your followers come from.
  11. Followers / hours: Top hours your followers the most active.
  12. Followers / days: Top days your followers are most active.
  13. Social media reach of a post: The number of Instagram profiles that might have come across your post.
  14. Likes: The number of profiles that liked your post
  15. Comments: The number of profiles that commented your post.
  16. Saved: The number of profiles that saved your post.
  17. Post engagement: The number of all interactions (likes, comments) your post generated.
  18. Views: The number of views your video got
  19. Stories impressions: The number of views your Insta Story got.
  20. Stores exits: The number of times Instagram users exited your story
  21. Stores replies: The number of times Instagram users replied to your Insta Story.
  22. Live viewers: The number of profiles that saw your Instagram live.
  23. Viewers: The overall number of profiles that saw your Instagram live at any time.
  24. The most influential profiles: The most influential profiles mentioning your Instagram accountThe most active profiles

Сomments