Rule of 59 seconds: why visitors leave your website

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_metone написал 17.05.2018
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Nielsen Norman Group found out that usually visitors stay on the website no longer than 59 seconds. You have only this short time to grab user’s attention. If your bounce rate is too high (higher than 60 %), check the following list of possible reasons and make sure your site is well-built and optimized.

  • Users haven’t found what they were looking for. Web address and content must correspond to the brand’s niche. Don’t think that you’ll get more traffic, if your website can be confused with other huge multinational company. Compare: nissan.com vs nissanusa.com, youtube.com vs yuotube.com, faecbook.com vs facebook.com.

  • It’s not recommended to mix up commercial and informative blocks. Usage of inappropriate commercial keywords in informative articles can lead to higher bounce rate.

  • Wrong content-strategy: ill-structured, useless articles or irrelevant information. Also content might be written in user-unfriendly manner (too complicated/ too simple/ incomprehensible/ too long etc).

  • Users don’t like your web-design. Website must be easy-to-use, logical, performed in modern style and colour solution. Ask someone from your family to find something on your website. If the person spends much time on navigation, then your platform must be rebuilt.

  • Don’t forget about geographical location of your company. Each nation has its own mentality features. Learn more in detailed brand personality research, carried out by Millward Brown Group. Here’s an extract with study results:

To sum up, make efforts to attract users during the first minute. Keep your audience, bring new traffic and increase conversions.

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