Beauty Ads on Pinterest

Hi, folks! I’m going to launch my first traffic campaign on Pinterest. Its tactic consists in redirecting users from your Pinterest ad directly to your website. In this case you pay per click. Pinterest stats claims that women form 70 % of their audience. Is it a good platform to advertise beauty products? I sell ayurvedic cosmetics online. Or would you prefer instatarget? I’m just not sure what network is more effective