I created an ad with 4 different pictures and 1 text , so it created 4 unique ads each with a different picture to test the effectiveness of the various images.
I get very unusual Reach Stats :
Ad 1: 1
Ad 2: 7
Ad 3: 4
Ad 4: 532
It made me think that Facebook might have some type of algorithm that affect delivery depending on the image.
Any thoughts why one ad’s reach is much higher than the others?