I noticed an interesting feature of FB ads budget. I have been running several FB ads for 1$ and they almost always outperform the ads with bigger budgets such as $10-$20/ad. This is how I do it:
-For the first I narrow an audience
to 100 000
-So my ad show me a potential reach for 1$ is 1600 persons
- Then I run 100000/1600 =62,5 or 63 ads (every one for 1$)
Many of them got conversions and others I cut off. The ads run until they show results and then I increase the budget for 1$.
Does anyone else use this strategy?
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