I'm sure most of you have already tried this Google's feature, so this guide will be useful mostly for newbies.
First, I'll give you an example of local targeting. Let's assume you're going to advertise online yoga course for your client. First of all, you need to choose proper GEO as it's online service and there's no specific physical location.
So, enter "yoga course" as a search term and if you don't have country limits, choose "worldwide".
Let's see the results. Here's the map showing the most engaged GEOs.
If you need to target specific country, for example India, this information can help you analyze the relevance of the search term in the country. Then we must narrow our targeting settings by choosing exact regions. Enter your country in settings. Let's see the results:
There's also seasonal statistics showing the most convertible months:
